This month, we had the chance to chat with Kira Hill-Filben from TrailFork. If you’ve tried their on-the-go meals, you already know they make delicious food. But the origin story and philosophy that drives these folks to make such magnificent munchies is just as delicious!
It all started when Co-Founder and CEO Lillian Hoodes was living in San Francisco. An avid backpacker who followed the Paleo diet, she was disappointed in her options for trail food. Her meals were either full of ingredients she couldn’t pronounce, made her feel crappy on the trail, or both.
Then it struck her. If she couldn’t buy the food she wanted, she’d make it herself! At that moment, the idea for TrailFork was born.
What started out with custom kits designed for specific trips has turned into a growing company with products available online and in outdoor suppliers around the country! The company was launched in 2017, but became a stand-alone retail brand in February of 2018. 3ROC is proud to offer their products in our store, and we love telling folks about their good work.
The folks at TrailFork like to know where their food comes from, and they don’t think you should have to give that up when you’re on the trail. All their meals are vegetarian, so they’ve made the hunt for veg-friendly trail meals not just straightforward, but scrumptious too! And as anyone who’s sampled their offerings can tell you, these meals are good on and off the trail.
Beyond caring for their customers’ tastes, this company is very conscious of the environment. Many on-the-go meals give you everything you need on the trail, but probably uses packaging that isn’t eco-friendly. This is yet another aspect of backpacking food that frustrated the founders of TrailFork, and they did something about it. All their packaging is 100% compostable! This is, as Kira noted, a way to engage and educate people when it comes to the environment. “Let’s enjoy the outdoors, but be conscious of how we’re doing that.” And because Kira and Lillian are both from Utah, they also make it a point to use their platform to protect it. Every year, 1% of their profit goes toward Cedar Mesa.
As a company owned and operated by women, TrailFork works hard to be inclusive and welcoming. The outdoor industry can often feel very exclusive and even intimidating. We all know someone who wants to get outside but doesn’t know where to begin. This company wants to break down those barriers through food. These meals make it easy to eat well out there.
Next time you’re in the shop, be sure to check out one of their delicious meals. We’re big fans of the Thai Peanut Noodles. Kira’s favorites are the Unwrapped Burrito or the Cinnamon Roll Oats, and she said to keep your eye out for their new releases: Spicy Cheesy Grits and Chocolate Oatmeal. Yum!