Whether you’re a trail runner, a kayaker, a climber, or anything in between, you know the right pair of shoes can make a world of difference. From the straps to the sole, the engineering and design work that goes into every aspect of your footwear is an important element of your outdoor experience. We think the company behind all this is a pretty important part of the equation, too. When you support a brand you believe in, it’s not just your feet that feel good.
When a group of big-brand employees ventured out on their own in 2007, they made a decision to make a different kind of company. They called this new company Oboz (Outside + Bozeman, Montana), and incorporated a holistic mindset from the start. They call this philosophy being “True To The Trail,” and it shows in everything they do, from precision-fitted footwear to globally-minded conservation efforts.
The range of their products is vast enough there's a good chance they have exactly the kind of shoe you've been looking for. And every pair is made just for you. (It’s true, they vouch that every shoe has been touched by 280 hands before it gets to your feet!)
Here are some of the Oboz we love and stock in the store:
Men’s Sawtooth II Low
Men's Firebrand II B-DRY
But Oboz Footwear isn't just a leader in fit and function. We're especially enamored with this brand because of their conscientious attitude and dedication to the environment. Their headquarters is powered by clean energy, any shoes that don't sell get donated, they embrace carbon-offset practices...what's not to love? On top of all that, their One More Tree initiative is restoring and enhancing green spaces around the world. For every pair of shoes sold, Oboz plants a tree. As they like to say: “It's that simple.”
In fact, 3ROC is holding a One More Tree event tomorrow, May 16th! If you try on a pair of Oboz from 12:00-8:00 at the store, a new tree will find its roots. You can donate yours or take it home to your own backyard. (For anyone who wants a little guidance, our friends at Tree Pittsburgh will be giving a planting demonstration from 7:00-8:00!)
If you can't make it to Thursday's event, no sweat. 3ROC stocks Oboz, so you have plenty of chances to support these awesome folks!